CSR

Introduction:

Dr. Rajesh Ittamalla's project aims to empower women entrepreneurs in Telangana and Andhra Pradesh by addressing their marketing challenges. Focused on rural and small business owners, the project seeks to enhance their awareness of marketing opportunities, ultimately improving their profits and independence.

Objective:

Led by Dr. Ittamalla, the project targets women entrepreneurs producing various products but facing marketing challenges. Objectives include creating awareness about marketing opportunities, assisting in business scale-up, and proposing effective marketing models. The project plans a phased approach involving field visits, opportunity identification, and model suggestions. Aligned with SDGs 5, 8, and 10, the initiative fosters gender equality, supports economic growth, and reduces inequality.

Timeline & Budget:

Duration: 2 years

Budget (INR):

Year 1: 14,00,000

Year 2: 10,50,000

Proposer Details:

Dr. Rajesh Ittamalla, Assistant Professor, Department of Entrepreneurship and Management, IIT Hyderabad.